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the beginning

Carol Belleville, founder and CEO of beaut.beatucyo is passionate about building communities and fostering a sense of belonging. With her wanderlust spirit, Carol left the midwest to find her true home and ended up in Nashville, Tennessee.

 

With 14+ years of knowledge and experience in the industry, Carol found the missing puzzle piece of the beauty industry that put us on the map: teeth whitening. Beaut. was launched in 2018 in a time when self-care has never been more important (physically, emotionally and mentally).

the evolution

Carol grew tired of the not so ever changing beauty industry, an industry that rather change your beauty to fit a norm. Instead, Carol has since gone on to diversify the brand into self care products that are designed to enhance your natural beauty.

the brand

Our mission is to challenge the beauty industry’s emphasis on conformity and unrealistic beauty standards.

We believe that everyone has their own unique beauty that should be celebrated and embraced.

beaut. focuses on self-care and developing products that enhance natural beauty, empowering individuals to feel confident in their own skin.

Through our commitment to promoting self-love and individuality, we aim to inspire a positive shift in the beauty industry towards inclusivity and authenticity.

Beaut. is female founded, ran and owned.